The Breakfast Feed

Imagine building a business on land you don’t own.  That’s the reality for most creators today. Sam Gibbon  spent years at the BBC, shaping how content reached new audiences on platforms like YouTube, social media, and streaming services. So it was fitting that over breakfast, our conversation circled around the strange reality of the creator economy today. A world that promised independence, but in truth, often leaves creators more exposed than ever. You might have 10,000 fo