Leo Tyson - Founder - Nexus

Breakfast with founders 🥐 On Wednesday I met with Leo Tyson

Leo is the co-founder of Nexus - a platform empowering women’s health and wellbeing.*

We spoke about:

- Narrowing down your audience: In a space like women's health, targeting 'women' is 50% of the population. It's important to nail down and get into the details of who you can gain traction with first, before growing into the masses.

- Understanding the symptoms of your problems: In some businesses the problem might be clear to you, but not as obvious to your customer. This typically means your customers might be feeling the effects of the problem, but not aware of it. This is why understanding the symptoms can better help customers associate what their problem is.

In some businesses the problem might be clear to you, but not as obvious to your customer. This typically means your customers might be feeling the effects of the problem, but not aware of it.

- Drawing parallels to buying a new MacBook in an Apple Store. A photographer looking to upgrade doesn't know or care about the fact their old MacBook is an i3Ghz with 2GB of RAM. All they know is that it is really slow and frustrating. They also don't care that the new one is the M2 chip with 16GB RAM. They just want to stop waiting and being frustrated.

- Staying close to your customers. The massive benefit that Leo has at Nexus is he has first-hand coached female clients and understood the individual responses and reactions to physiological and programme changes. By doing this, he remains customer-obsessed and aware. Something that no number of surveys or online research can solve. 

Thanks (again) to Izzy for connecting us and giving me an awesome founder to meet and write about!

*Some may also wonder 'a man building a women's health platform'? Leo spent over a decade working with female clients in the health and wellbeing space and served research-driven training and nutrition programmes designed to empower varying lifestyles and medical diagnoses.