Seb Cohen - Co-founder - Paace

Breakfast with founders 🥐 Yesterday I met with Seb Cohen

Understand a demographic or niche really well. Then build for it.

Seb is the co-founder of Paace, the app that helps you move more and save more on brands you love. Imagine Strava gave you rewards like TRIP, Lucky Saint | B Corp™, ManiLife | B Corp™ and Wild. 

We spoke about:

- Navigating a career path within law and advertising, which has helped bring together a versatile skillset in the world of tech.

- How spending time in law has made the daunting task of reading contracts as a founder a lot easier to digest! (and cheaper - sorry lawyers, you know who you are!)

- Nailing value proposition both on B2B and B2C channels. With a model that relies on supply and demand, balancing and retaining the two is challenging; but can be highly valuable when unlocked. 

- Understanding a demographic or niche really well. We spoke about some of the parallels in DTC brands like Tribe who focussed so intensely on ultra runners, building a community to foster a demand and learn from it. 

- Creating meaningful rewards. In a world where we are rewarded for loyalty on a daily basis, how do we differentiate and get customers interested, motivated and retained. Naturally, it comes down to building for them and not for yourself!