The Breakfast Feed

Imagine building a business on land you don’t own.  That’s the reality for most creators today. Sam Gibbon  spent years at the BBC, shaping how content reached new audiences on platforms like YouTube, social media, and streaming services. So it was fitting that over breakfast, our conversation circled around the strange reality of the creator economy today. A world that promised independence, but in truth, often leaves creators more exposed than ever. You might have 10,000 fo

Have you ever spent an hour talking about coffee bags? Well I have and it was great. I had breakfast with  Dejan Mitrovic , founder of Moree, and we ended up talking about the surprising power of a coffee bag. ( Moree - reusable food packaging ) Moree is on a mission to help food brands move away from single-use packaging.  The model is simple but smart. Brands pay per use.  Customers return packaging easily, with digital rewards as an incentive. And the supply chain benefits

We’ve all been there. A WhatsApp group with friends. Dozens of messages. Still no restaurant booked. That’s the exact moment  Peter Farrell  decided to fix. His startup,  Vessa , is an AI booking assistant that lives inside WhatsApp. You drop it into a group chat with your friends, and suddenly the endless back-and-forth of “Where should we eat?” or “Does 7:30 work for everyone?” dissolves into something seamless. It remembers your preferences - whether that’s vegetarian menu

A stationer and a psychologist walk into a bar. It sounds like the start of a joke, but for  Tallie Hopkins  and  Dr Jo Carlile , it was the beginning of an idea that could change how people find mental health support. Two very different career paths. One shared frustration. And a conversation that sparked a business. Tallie began her career as a buyer at Sainsbury’s, eventually specialising in fish. (And no, that didn’t mean early mornings at the fish market. In big retail,